Speaker Profile

Ms. Ada Ma, Partner, Business Tax Services, EY

Ada is the Partner in the tax services practice, focusing on business tax services, based in Hong Kong.  She provides Hong Kong and Australia tax compliance and advisory services to multinational, local corporations and entrepreneurial as well as non-profit organization.  Ada is also leading the Global Incentives and Location Services in Greater China.  She assists clients in site selection and identify the business incentives to help select optimal locations, secure and realize maximum savings for both tax and non-tax incentives, create operational efficiencies that reduce project costs associated with employment growth and capital expenditures.  Ada has extensive experience in principal and global structuring planning, Certificate of Residency status application, trust and family office advice, IPO review, inbound and outbound investments, supply chain management, business integration and reorganization, operation review, offshore claim exercise and intellectual property licensing and planning.  Ada contributes tax technical articles to newspapers and technical journals as well as a frequent speaker at tax seminars organized by various professional bodies in Hong Kong.

Mr. Kenny Wei, Transfer Pricing Partner, EY

Kenny is a Partner of EY’s Greater China Transfer Pricing practice. Kenny has been providing transfer pricing services to clients from a broad range of industries including consumer products, technology, telecommunication, transportation, insurance, etc. His services include preparing transfer pricing reports, planning supply chain models, applying for advance pricing arrangements, handling transfer pricing audits. Kenny participated in the first bilateral APA of Mainland China. He also assisted a MNE to conclude the first APA of Hong Kong, and recently concluded the first intangible-related bilateral APA between Hong Kong and Mainland China. Kenny is a frequent speaker at trainings and seminars organized by EY, tax authorities, accounting associations, chambers and interest groups. He has published several articles on top-tier international, regional and Chinese tax journals, such as BNA, Asia Pacific Taxation and the SAT’s International Taxation.

Ms. Monica Leung, Transfer Pricing Director, EY

Monica is a Director at EY Hong Kong’s Transfer Pricing practice with more than 14 years of experience in this space. She advises and collaborates with publicly listed companies, privately owned companies, portfolio companies and start-ups of various industries on projects encompassing transaction restructuring, policy design and implementation, multi-jurisdictional documentations, application and negotiation of advance pricing agreements, transfer pricing audit defense assistance, as well as IPO support. Monica is a frequent speaker at trainings and seminars organized by EY, accounting associations, chambers and interest groups.