Ada Ma is the Tax Partner of EY in Hong Kong focusing on tax and business advisory services. She has more than 14 years of experience in providing Hong Kong and Australia tax compliance and advisory projects for multination and local corporations. Prior to joining the EY Hong Kong, Ada has served as a tax advisor to a range of clients from large multinational public companies to mid-size private companies in Australia. Ada has extensive experience in principal and global structuring planning, location and incentive studies, inbound and outbound investments, supply chain management, business integration and reorganization, operation review, offshore claim exercise and intellectual property licensing and planning.  Ada contributes tax technical articles to newspapers and technical journals as well as a frequent speaker at tax seminars organized by various professional bodies in Hong Kong.